Syllabus - Introduction to Innovation, IP Management & Entrepreneurship (CB-404)

Computer Science and Business System (CSBS)

Introduction to Innovation, IP Management & Entrepreneurship (CB-404)

IV

UNIT – I

Innovation: What and Why?

Innovation as a core business process, Sources of innovation, Knowledge push vs. need pull innovations. Class Discussion- Is innovation manageable or just a random gambling activity?

UNIT – II

Building an Innovative Organization

Creating new products and services, Exploiting open innovation and collaboration, Use of innovation for starting a new venture Class Discussion- Innovation: Co-operating across networks vs. ‘go-it-alone’ approach

UNIT – III

Entrepreneurship

Opportunity recognition and entry strategies Entrepreneurship as a Style of Management Maintaining Competitive Advantage- Use of IPR to protect Innovation

UNIT – IV

Entrepreneurship- Financial Planning

Financial Projections and Valuation Stages of financing Debt, Venture Capital and other forms of Financing

UNIT – V

Intellectual Property Rights (IPR)

Introduction and the economics behind development of IPR: Business Perspective IPR in India – Genesis and Development International Context Concept of IP Management, Use in marketing Types of Intellectual Property

UNIT – VI

Patent- Procedure, Licensing and Assignment, Infringement and Penalty

Trademark- Use in marketing, example of trademarks- Domain name Geographical Indications- What is GI, Why protect them? Copyright- What is copyright Industrial Designs- What is design? How to protect?

Course Objective

The major emphasis of the course will be on creating a learning system through which management students can enhance their innovation and creative thinking skills, acquaint themselves with the special challenges of starting new ventures and use IPR as an effective tool to protect their innovations and intangible assets from exploitation.

Course Outcome

As a part of this course, students will: - Learn to be familiar with creative and innovative thinking styles - Learn to investigate, understand and internalize the process of founding a startup - Learn to manage various types of IPR to protect competitive advantage

Practicals

Reference Books

  • Joe Tidd, John Bessant. Managing Innovation: Integrating Technological, Market and Organizational Change

  • Case Study Materials: To be distributed for class discussion