Syllabus - Advanced Social, Text and Media Analytics (CS704-(B))

Computer Science and Business Systems (CSBS)

Advanced Social, Text and Media Analytics (CS704-(B))

VII

UNIT – I

Text Mining

Introduction, Core text mining operations, Preprocessing techniques, Categorization, Clustering, Information extraction, Probabilistic models for information extraction, Text mining applications

UNIT – II

Methods & Approaches

Content Analysis; Natural Language Processing; Clustering & Topic Detection; Simple Predictive Modeling; Sentiment Analysis; Sentiment Prediction

UNIT – III

Web Analytics

Web analytics tools, Clickstream analysis, A/B testing, online surveys; Web search and retrieval, Search engine optimization, Web crawling and Indexing, Ranking algorithms, Web traffic models

UNIT – IV

Social Media Networks

Social network and web data and methods. Graphs and Matrices. Basic measures for individuals and networks.

UNIT – V

Social Media Analytics

Information visualization; Making connections: Link analysis. Random graphs and network evolution. Social contexts: Affiliation and identity; Social network analysis

Practicals

Reference Books

  • Ronen Feldman and James Sanger, “The Text Mining Handbook: Advanced Approaches in Analyzing Unstructured Data”, Cambridge University Press, 2006.

  • Hansen, Derek, Ben Sheiderman, Marc Smith. 2011 Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Morgan Kaufmann, 304

  • Avinash Kaushik. 2009. Web Analytics 2.0: The Art of Online Accountability.

  • Hanneman, Robert and Mark Riddle. 2005. Introduction to Social Network Method

  • Bing Liu, Web Data Mining-Exploring Hyperlinks, Contents, and Usage Data, Springer, Second Edition, 2011.

  • Reza Zafarani, Mohammad Ali Abbasi and Huan Liu, Social Media Mining-An Introduction, Cambridge University Press, 2014.