Syllabus - Entrepreneurship Development (AG703(B))

Entrepreneurship Development (AG703(B))

Unit I

Entrepreneurship

Importance, characteristics of successful entrepreneurs, Economic impact of entrepreneurial firms on society and country, Entrepreneurship process and identifying opportunities, finding gaps in the market place, sources of generating ideas, Techniques of generating ideas, Encouraging and protecting new ideas

Unit II

Feasibility Analysis

Benefits, Feasibility check chart, product/service feasibility analysis, Industry/Target market feasibility analysis, organizational feasibility analysis, financial feasibility analysis

Business Plan

Benefits, elements, Mission statement, market analysis, SWOT Analysis, Marketing Plan, Financial Projections

Unit III

Industry and Competitor Analysis

Studying Industry trends, Finding a competitive strategy and developing new, gaining competitive intelligence

Initial Ethical and Legal Issues facing a new firm

ethical and legal aspects of entrepreneurship, creating strong ethical culture, Legal issues facing a new firm, selection of the Attorny, Founder’s agreement, obtaining business licenses and permits, Forms of businesses

Unit IV

Financial Viability of New Ventures

Financial statements and financial analysis, working capital management and venture capital

Buiding a New Venture Financing and Funding

Hiring, Recruiting, selecting employees, Role of Directors, Advisors and professionals in a startup, Sources of personal financing, Debt and equity financing, venture capitalists, Business Incubators, IPO, Sources of debt financing

Unit V

Marketing issues of new venture

Mass marketing, Micro marketing, Choosing a segment and target market

Importance of Intellectual Property (IP)

stages of an invention cycle, Types of IP, Process of obtaining Patents, Patent infringement, Trademarks, Copyrights, Challenges of Business growth

Course Objective

The aim of the course is to motivate students to innovate in business. Students will be introduced to the entrepreneurship process

Course Outcome

["Understand characteristics of successful entrepreneurs", "Perform product/service feasibility analysis", "Explain Ethical and Legal Issues facing a new firm", "Understand various sources of financing and funding a new firm", "Understand the importance of intellectual property rights in entrepreneurship"]

Practicals

Reference Books

  • Entrepreneurship in India, Deependra Sharma, Taylor and Francis Manakin Press

  • CLARK, T. – OSTERWALDER, A. – PIGNEUR, Y. Business model generation: a handbook for visionaries, game changers, and challengers. Wiley Publications

  • BESSANT, J R. – TIDD, J. Managing innovation: integrating technological, market and organizational change. Wiley Publications

  • Entrepreneurship, William Bygrave, Andrew Zacharakis, Wiley