Written Communication


Introduction

Written communication plays a crucial role in the business world. It involves expressing oneself clearly, using language with precision; constructing a logical argument; note taking, editing and summarizing; and writing reports.

Key Concepts and Principles

Summary Writing

Summary writing is the act of presenting a meaning of a text in a condensed form. It is used to quickly and concisely explain a company's mission, a body of research, or a series of points.

Story Writing

Story writing in business communication can be a powerful tool. A compelling story can captivate an audience, making your message more memorable. The key elements of a compelling story include a clear theme, relatable characters, a structured plot, and a strong conclusion.

CV Writing

A well-written CV is essential for job applications. It should include personal information, a professional summary, work experience, education and qualifications, skills and achievements, and references. The process of writing an effective CV involves researching, choosing an appropriate format, writing a compelling personal statement, highlighting relevant work experience and achievements, including relevant education and qualifications, showcasing relevant skills and achievements, and providing accurate and up-to-date references.

Podcast Creation

Written communication is also important in podcast creation. The process involves planning and research, scriptwriting, recording and editing, and publishing and promoting. Effective scriptwriting requires defining the purpose and target audience, structuring the podcast with an introduction, body, and conclusion, using clear and concise language, and incorporating storytelling techniques.

Advantages and Disadvantages of Written Communication

Written communication has several advantages, including providing a permanent record of communication, allowing for careful thought and revision, and being easily shared and distributed. However, it also has disadvantages, such as the lack of immediate feedback, potential for misinterpretation, and limited non-verbal cues.

Conclusion

In conclusion, written communication is a vital skill in the business world. It is important to understand and master the fundamentals of written communication, including summary writing, story writing, CV writing, and podcast creation.

Summary

Written communication is a crucial skill in the business world, encompassing summary writing, story writing, CV writing, and podcast creation. It has several advantages, such as providing a permanent record of communication and being easily shared, but also disadvantages, like the potential for misinterpretation and lack of immediate feedback.

Analogy

Think of written communication as the blueprint of a building. Just as a blueprint guides the construction of a building, written communication guides the conveyance of information in a business setting. It provides a clear plan of what needs to be communicated, how it should be communicated, and to whom it should be communicated.

Quizzes
Flashcards
Viva Question and Answers

Quizzes

What are the key elements of a compelling story in business communication?
  • A clear theme, relatable characters, a structured plot, and a strong conclusion
  • A long plot, complex language, and multiple characters
  • A vague theme, complex language, and a weak conclusion
  • A short plot, simple language, and one character

Possible Exam Questions

  • Discuss the importance of written communication in the business world.

  • Explain the process of writing an effective CV.

  • Describe the key elements of a compelling story in business communication.

  • Discuss the advantages and disadvantages of written communication.

  • Explain the role of written communication in podcast creation.