Syllabus - Product Management (IP-703(B))

Industrial Production Engineering

Product Management (IP-703(B))

VII

Product Design

Product specifications, concept development, configuration design involving synthesis, analysis and optimization, Detailed design, Presentation of design Oral and Visual presentations, various types of models used in product design, Design through creative routes, Adaptive and variant design, Concurrent Engineering.

Design for manufacturing and Design for assembly

Role of Aesthetics and Ergonomics in design. Design for Environment. Robust Design using Taguchi methods, Reliability based design. Modular versus integral design.

Value analysis-scope techniques and job plan

Standardization, Renard series, Simplification visa - vis Variety in products .Patents, copyright and Intellectual Property Rights.

Marketing Management

Philosophies of Marketing, Market and Product strategies, BCG matrix, Portfolio management, New Product development strategy.

Marketing channels, Pricing strategies and Promotional strategies

Consumer behavior, Sales Management, Planning of sales, Sales skills, evaluation and promotion, Advertising methods, preparation of advertising briefs.

Practicals

Reference Books

  • Chitale A. K. and Gupta R. C., Product Design and Manufacturing, PHI.

  • Gupta V., Lal G.K. and Reddy ,”Fundamentals of Design and manufacturing” Narosa Publishing.

  • James Garrat, Design & Technology, Cambridge University Press.

  • Dieter, Engineering Design, Marketing Management, PHI.

  • Kolter, Philip, Marketing Management, PHI.

  • Stanton, Principles of Marketing, Prentice Hall.