Product Management (IP-703(B))-Industrial Production Engineering (VII) | RGPV

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• Syllabus

• Syllabus - Product Management (IP-703(B))

• Product Design

• Product Specifications
• Concept Development
• Configuration Design
• Detailed Design
• Presentation of Design
• Models in Product Design
• Design through Creative Routes
• Adaptive and Variant Design
• Concurrent Engineering

• Design for manufacturing and Design for assembly

• Role of Aesthetics and Ergonomics in design
• Design for Environment
• Robust Design using Taguchi methods
• Reliability based design
• Modular versus integral design

• Value analysis-scope techniques and job plan

• Standardization
• Renard series
• Simplification visa - vis Variety in products
• Patents, copyright and Intellectual Property Rights

• Marketing Management

• Philosophies of Marketing
• Market and Product strategies
• BCG matrix
• Portfolio management
• New Product development strategy

• Marketing channels, Pricing strategies and Promotional strategies

• Consumer behavior
• Sales Management
• Advertising methods