Syllabus - Fundamental of Agriculture Extension (AT-603 (D))

Agriculture Technology

Fundamental of Agriculture Extension (AT-603 (D))

VI-Semester

Unit I

Communication and Programme Planning

Communication – meaning – definition – models – elements and their characteristics – types and barriers in communication. Programme planning – meaning, definition, principles, steps in programme development process, monitoring and evaluation of extension programmes.

Unit II

Extension Teaching Methods

Extension teaching methods - Audio-Visual aids – definition – classification – purpose, planning and selection, combination and use – individual, group and mass contact methods – merits and demerits.

Unit III

Modern Communication Gadgets

Modern communication sources – internet, video and teleconferencing, Interactive Multimedia Compact Disk (IMCD), village kiosks, Kissan Call Centre (KCC), mobile phone

Unit IV

Diffusion and Adoption

Diffusion – meaning and elements. Adoption – meaning –adopter categories and factors influencing adoption, stages of adoption, Innovation decision process and attributes of innovation consequences of adoption.

Unit V

Capacity building

Capacity building of extension personnel and farmers – meaning – definition, types of training, training to farmers, farm women and rural youth, FTC & KVK.

Practicals

  • in TOT organizations – ongoing agricultural and Communication pattern rural development/TOT programmes, ATMA and SHGs – preparation of visual aids – extension literature – news stories, feature stories – interview articles – photo journalism – activities of Directorate of ODL / Educational Media Centre – activities of Community Radio Centre – writing script for radio and television – spread and acceptance of farm technologies at village level.

Reference Books

  • Ray, G.L., 1999. Extension Communication and Management, Naya Prokash, 206, Bidhan Sarani, Calcutta.

  • Rogers, E.M. 1995. Diffusion of Innovations, The Free Press, Newyork

  • Sandhu, A.S. 1996. Extension Programme Planning, Oxford & IBH Publishing Co. pvt. Ltd, New Delhi

  • Sandhu, A.S. 1996. Agricultural Communication: Process and Methods, Oxford & IBH Publishing Co. Pvt. Ltd, New Delhi.