Syllabus - Media Ethics and IPR (AG504(B))

Media Ethics

Understanding Ethics – Difference between law and ethics – Ethical approaches, theories and professional morality – Ethical issues in mass media – Importance of media ethics to the society

Media and Society

Media industry - Social, Political and Cultural Influence - Information Society - Media Privatization - Media Audiences - Media and Social change Media Reputation- Reputation and Dignity of persons – Defamation – Sedition – Privacy – Obscene, Indecent and harmful publications – plagiarism

Intellectual and Institutional

copyright – new media – protection of news sources – contempt of court. Media uses and effects - individual characteristics - expectations - perceptions of media - uses and gratification theory. Agenda setting: media agenda, public opinion - media opinion – media gatekeepers - sources of media control

Freedom of media in India

Code of Ethics and guidelines for the media – Constitutional provisions for freedom of media in India – Reasonable restrictions as imposed by the constitution – major laws related to media in India The McBride commission – NANAP and NWICO – The Press Council Act and the Press Council of India – TRAI – Broadcasting bill and the BRAI – Indian Broadcasting Federation – Lokpal Bill and Lokayukta

Intellectual Property Rights

Introduction and the economics behind development of IPR: Business Perspective, IPR in India – Genesis and Development, International Context, Concept of IP Management, Use in marketing, Role of IP in media, Types of Intellectual Property- Patent- Procedure, Licensing and Assignment, Infringement and Penalty, Trademark- Use in marketing, example of trademarks- Domain name, Geographical Indications- What is GI, Why protect them? Copyright- What is copyright, Industrial Designs- What is design? How to protect?