Syllabus - Business Communication & Value Science-III (CB-505)

Computer Science and Business System (CSBS)

Business Communication & Value Science-III (CB-505)

V

Unit I

SWOT and Motivation in Real Life Scenarios

SWOT and Life Positions; Create your SWOT; SWOT Vs. TOWS – The Balancing Act; Presentation on the strengths identified to survive in the VUCA World; Motivation; Scenario based activity on identifying and leveraging motivation; Present findings and approaches as groups.

Unit II

Pluralism in Cultural Spaces

Rivers of India; Awareness and respect for pluralism in cultural spaces; Rhythms of India (Cultures in India; Global, Glocal, Translocational, Debate on Global, Glocal, tanslocational impacts; Cross-cultural communication; Culture shock; Gender awareness - Gender awareness campaign

Unit III

Role of science in nation building

Role of science post- independence, Introduction to technical writing, Basic rules of technical writing through examples. Practice activity on technical writing. Application of technical writing in real-life scenarios. Maslow’s theory - Recognize how motivation helps real life - Leverage motivation in real-life scenarios.

Unit IV

Introduction to Artificial Intelligence

Importance of AI, AI in Everyday Life

Practicals

Reference Books

  • Kumar, Sanjay and Pushp Lata. English Language and Communication Skills for Engineers, Oxford University Press.

  • Pringle, A. S., & O’Keefe, S. S. (2009). Technical Writing 101: A Real-World Guide to Planning and Writing Technical Content (3rd ed.). Scriptorium Publishing Services, Inc.

  • Alred, G. J., Brusaw, C. T., &Oliu, W. E. (2011). Handbook of Technical Writing, Tenth Edition (10th ed.). St. Martin’s Press.

  • Reynolds, S., Valentine, D., &Munter, M. M. (2019). Guide to Cross-Cultural Communications (2nd Edition) (Guide to Series in Business Communication) (2nd ed.). Pearson

  • Hurn, B., & Tomalin, B. (2016). Cross-Cultural Communication: Theory and Practice (1st ed. 2013 ed.). Palgrave Macmillan.