Digital Marketing and SEO (CSIT-803 (A))-Computer Science & Information Technology (VIII-Semester) | RGPV

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• Syllabus

• Syllabus - Digital Marketing and SEO (CSIT-803 (A))

• Unit-I

• Introduction to Digital Marketing
• Digital Marketing Strategy
• Search Engine Optimization (SEO)
• Pay Per Click Concept

• Unit-II

• Introduction to Social Media Marketing
• Social Media Tools
• Issues in Social Media Marketing
• Analytics and Social Media

• Unit-III

• Introduction to Email Marketing
• Mobile Marketing
• Issues in Mobile Marketing
• Growth Areas in Digital Marketing

• Unit-IV

• Managing Digital Marketing
• Future of Digital Marketing

• Unit-V

• SEO Analytics, Monitoring & Reporting